Pressfield states that the problem with friends and family is that they see you as you are, rather than imagining you at your best. Too often, friends and family settle for the status quo because they are comfortable with and accustomed to that viewpoint. And if you bust out of that mold, it forces them to re-evaluate their world order and, often, they see themselves as lacking. Therefore, they try to get you to settle for the same old, same old: mediocrity.
This is unacceptable to a man destined for greatness. Inside each of us, there is an unborn presence, a greater and more capable side of us just waiting to be unleashed upon the world. A true man of greatness senses this capacity in himself, and others - instead of grasping at a reality "the same as it ever was," he takes destiny by the throat and pulls himself, his friends, and his family toward a reality "as great as it ever will be." Don't settle for less; demand more from yourself, your friends, and your family.